Marketing Analytics
Unlock actionable insights from your marketing data to enhance campaign performance, optimize spending, and drive ROI.
We help companies measure, automate repetitive tasks and launch advanced use cases.
In the fast-paced digital landscape, businesses must leverage data to stay competitive. Artefact’s Marketing Analytics services help brands harness the power of data to optimize marketing performance, improve customer engagement, and increase return on investment (ROI).
We use data, technology and artificial intelligence to improve brands’ marketing measurement, automate repetitive tasks and launch advanced data-science use cases.
From advanced customer segmentation to predictive analytics, we enable marketing teams to make informed, data-driven decisions that fuel growth. Whether you want to streamline campaigns, optimize budget allocation, or improve personalization, our analytics solutions are tailored to your specific business needs.
Marketing ROI Measurement
Using the latest developments in machine learning technologies (CausalNex), our marketing measurement tool goes further than all existing solutions.
Artefact MROI provides a single source of truth which accurately measures the incrementality of all marketing activities and other factors impacting business goals, for the first time.
Dashboarding & Automation
We use data, technology and AI to automate repetitive tasks and focus on business value.
Our services include:
- Dashboarding.
- Transforming data into insights.
- Media plan building and forecasting.
- Tool API connection.
- Audience building.
- Optimisation recommendations.
- Adserver Trafficking.
- Data monitoring.
Bid 0ptimisation
Using media buying tools, raw data and AI, we are experts in helping brands optimise their media bidding strategies.
Measurement & Attribution Strategy
We help brands define and implement their marketing measurement strategies in order to answer key business question with data. This includes (but is not limited to):
- Tracking online/offline sales attributing them to marketing activities.
- Analysing the contribution of each touchpoint with multi-touch attribution tools (e.g. Google, Facebook) and custom data-driven attribution.
- Marketing Mix modelling.
- Defining campaign optimisation methodology through control groups.
Algorithmic Segmentation (scoring, CLV, recos)
We use data and AI to algorithmically segment customers and prospects in order to:
- Find high-value segments.
- Build RFM segmentation and look-alike audiences.
- Recommend the next best product.
- Recommend the best creative/channels.
- Increase customer lifetime value.
Feed & Business Data Integration
We leverage data feeds (related to product information and price, for example) and business data to make the most of media partner technology and algorithms. We work across Google Marketing Platform (GMP — including Google Ads), Facebook and Demand Side Platforms (DSPs).
