MEDIA SERVICES
Paid Search
Optimize ROI by integrating cross-channel signals.
Maximize efficiencies by embracing full search PPC & SEO synergies.
By leveraging data-driven strategies, you’ll be empowered to allocate resources and investments effectively in response to the continuously evolving search environment.
Maximize efficiencies by embracing full search PPC & SEO synergies.
Search has evolved thanks to AI and ML, but legacy complex account structures have remained unchanged.
Artefact will tailor your PPC structure based on what is best for your business to improve your bottom line and drive performance.
While both Google and our agency approach recommend the adoption of modern search strategies, it is important to note that every business is different, and some modifications to modern search could be made in specific circumstances.
Supercharge your PPC campaigns.
Powered by internal business data.
Artefact will incorporate your business data to enhance the Google Ads Smart Bidding algorithm.
KPIs will be defined based on your need and will vary from new users, to product margin, to availabilities and more.
By customizing these metrics, we ensure that your campaigns are precisely aligned with your business objectives. This targeted approach not only maximizes performance but also drives sustainable growth.
PPC Brand Incrementality.
Many large advertisers have a significant share of investment for Brand PPC and are constantly looking for methodology to challenge (or not) this strategy.
Artefact PPC team collaborated with the client’s data teams to deploy a bespoke incrementality test to evaluate the incremental performance of Brand PPC.
Artefact, being a certified Test & Experiment partner by Google, used an mROI solution and compared actuals to predicted values from a forecasting model using regression analysis.
Paid Search Case Studies.
