Data & AI for Consumer Packaged Goods (CPG)

Transforming and creating value for Consumer Product Goods through the power of data & AI.

AI and data analytics enable brands to offer highly personalized experiences. By analyzing consumer data, companies can tailor marketing efforts and product recommendations to individual preferences.
AI-driven marketing tools allow brands to target consumers more effectively, to help brands reach specific demographics with tailored content.

AI helps CPG companies optimize their supply chains by predicting demand, managing inventory, and enhancing logistics. This results in reduced costs and improved efficiency, ensuring that products are available when and where consumers need them.

AI technologies are used to collect and analyze data for ESG reporting. This helps companies monitor and improve their sustainability practices, ensuring compliance with regulations and meeting consumer expectations for ethical behavior.

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Replay Adopt AI Summit with L’Oréal and Sodexo

Replay Adopt AI Summit with Savencia Gourmet

SODEXO, L’OREAL and NAAIA at the Adopt AI Summit by Artefact – The importance of trustworthy AI
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SAVENCIA GOURMET and ELECTROLUX PROFESSIONAL at the Adopt AI Summit by Artefact – Why does the acculturation of people matter for successful AI adoption
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Pierric Duthoit, CDO at COTY at the Adopt AI Summit – Transforming Beauty Marketing with AI
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The power of first-party data: Driving the future of data-driven marketing
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Data monetization opportunities for retailers: Retail Media within the CPG/Retailer data ecosystem
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Retail Media: An indispensable asset for brands
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Boost subscriber acquisition and retention with a consumer-first mindset
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CDPs and the Business of Data in Sports and Entertainment
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