Guilherme Altieri do Amaral, Anna Humphreys, Tristan Silhol

Webinar

Reckitt x Artefact

The Audience Engine: Building a Scalable and AI-driven Approach to 1P Data

Name: The Audience Engine: Building a Scalable and AI-driven Approach to 1P Data
Start: 2021-09-15 00:00:00
End: 2021-09-15 13:30:00

Description

Join Artefact’s Tristan Silhol (Data Marketing Lead), Guilherme Amaral (Global Digital Transformation Manager), and Anna Humphreys (Senior Audience Manager, US) at Reckitt, as they discuss common challenges CPG companies face when leveraging consumer data to reach their marketing segmentation online and the key success factors in designing a future-proof digital marketing ecosystem.

After this session, you’ll be able to:

Appreciate the value of data-driven marketing in the CPG industry
Understand Artefact’s Audience Engine approach and measurement methodology
Leverage a guide to translating marketing segmentation into addressable digital audiences through data-driven automation

Additional Details

Headline - Reckitt x Artefact

Language - english

Organisers - artefact_us

Registration Button Text - watch_replay

Replay Button URL - https://marketing.artefact.com/l/597421/2021-09-23/dvv1c2

TimeZone - America/New_York

Event registration closed.

Date And Time

September 15 2021 - 12:00AM to 1:30PM America/New_York

Language

English

Event Type

Webinar

Theme category

Data Consulting

Organiser

Artefact US

Speakers

Guilherme Altieri do Amaral, Global Manager Digital Transformation

Reckitt

Anna Humphreys, Senior Audience Manager