Edouard Destrem, Veronica Campana, Mark Smith, Bobby Gray
Webinar

Google Marketing Platform x Artefact

Making the most of GMP

Description:

In a world full of walled gardens and ever-changing data regulations, digital marketers can be forgiven for getting lost among the many data products and campaign tools at their disposal.

Fortunately, Google Marketing Platform (GMP) simplifies this complexity by providing a single-stack approach to digital campaign creation, analysis and optimisation.

Through products like Search Ads 360 and Display & Video 360, GMP lets digital marketers deliver more relevant and effective marketing across all digital channels — all the while ensuring they respect their customers’ privacy.

But, how do you get the most out of Google Marketing Platform?

Agenda:

In this webinar, Artefact experts:

  • Introduce the tools within the GMP stack and how they work.
  • Consider when and how brands should in-house GMP (and when they should leave things to their agency).
  • Share best practice case studies showing how brands have used GMP to generate real business results from their digital campaigns.

Additional Details

Headline - Google Marketing Platform x Artefact

Language - english

Organisers - artefact_uk

Registration Button Text - register_now

Replay Button URL - https://marketing.artefact.com/Making-the-most-of-GMP

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Date And Time

June 10 2021 - 12:00PM to 12:45PM
 

Language

English
 

Event Type

Webinar
 

Theme category

Digital Marketing
 

Organiser

Artefact UK

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Speakers

Edouard Destrem, Group Account Director

Artefact UK

Veronica Campana, Head of Display and Social

Artefact UK

Mark Smith, Chief Client Officer and Deputy Manager Director

Artefact UK

Bobby Gray, Head of Data & Analytics

Artefact

Bobby is responsible for accelerating the data maturity of Artefact’s clients using 1st-party audience modelling, attribution and measurement, online to offline tracking and more. He is passionate about using the latest tech innovations to drive efficiencies across client operations and using data to drive incremental revenue growth.
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