Ihab Moawad, Renato Piai, Florian Thiébaut, Bobby Gray

Webinar

AB InBev x Samsung Data Marketing x Artefact

How to accelerate success in 2021.

Name: How to accelerate success in 2021.
Start: 2021-04-07 12:00:00
End: 2021-04-07 12:45:00

Description

2020 was a year like no other. As the coronavirus pandemic forced consumers into lockdown, the rules of marketing changed completely. In a world where we’re all stuck at home, but living online, brands are under increasing pressure to accelerate their digital transformation and data capabilities or risk falling behind the curve.

In this session, Artefact, AB InBev and Samsung discuss how brands can use their data better in 2021 to achieve a competitive advantage. The panel will share advice on how to refine data marketing strategies, how to improve first-party data utilisation and how to optimise measurement to maximise success in a cookieless world.

Additional Details

Headline - AB InBev x Samsung Data Marketing x Artefact

Language - english

Organisers - artefact_uk

Registration Button Text - register_now

Event registration closed.

Date And Time

April 7 2021 - 12:00PM to 12:45PM

Language

English

Event Type

Webinar

Theme category

Data Marketing

Organiser

Artefact UK

Speakers

Ihab Moawad, Director of Data Driven Marketing & Technology

Samsung Europe

Ihab joined Samsung Europe in 2013 and has held various head of digital product roles. He moved into his current role of Director of Data Driven Marketing & Technology in June 2020. He has more than 10 years of digital experience.

Renato Piai, Commercial and Consumer Analytics Director

Anheuser-Busch InBev

Renato has 10 years of international experience in CPG, working across IT, Sales, Data & Marketing. He joined ABInBev in January 2021, after nearly seven years at RB, most recently as Head of Consumer Data Analytics. Renato has also held senior roles at Unilever and has a track record of delivering business results in global, regional, and in-market projects.

Florian Thiébaut, Managing Partner - Data-Marketing Practice lead

Artefact

Florian leads the Data Marketing practice at Artefact. He has six years of experience within data marketing and strategy, and has a particular focus on tools, measurement, and scaling advanced Cloud for Marketing projects. He has delivered significant projects for global clients, including Samsung, Ubisoft, Unilever and L’Oreal.

Bobby Gray, Head of Data & Analytics