Global Blog

Enhancing commercial integrity with AI for business transparency

In today's China, beating fraud and staying ethical is essential for long-term success. The post-pandemic slowdown exposes weak spots, echoing Warren Buffett's warning: "Only when...

The great data platform race: Why your AI strategy might be missing the mark

Remember Business Objects? If you do, you might see where I'm going with this. We're heading into a period where Large Language Models (LLMs) capable...

The era of generative AI: What’s changing

The abundance and diversity of responses to ChatGPT and other generative AIs, whether skeptical or enthusiastic, demonstrate the changes they're bringing about and the impact...

Demystifying brand and long term effect measurement in Marketing Mix Modelling

Did you recently make a significant purchase, like a new phone, car, furniture or even jewellery? If yes, then you are probably not buying them...

SODEXO, L’OREAL and NAAIA at the Adopt AI Summit by Artefact – The importance of trustworthy AI

The round table highlighted that trust in AI is essential for its implementation and adoption. This includes legal regulation, model reliability, and users' subjective trust....

Generative AI: companies face the challenge of industrialization

PoCs in generative AI have proliferated, mainly in large companies. But few initiatives have been industrialized due to their complexity. Hanan Ouazan, Partner and Generative...

SAVENCIA GOURMET and ELECTROLUX PROFESSIONAL at the Adopt AI Summit by Artefact – Why does the acculturation of people matter for successful AI adoption

The discussion highlighted the significant challenge of AI adoption, noting that over 70% of digital and AI transformations fail due to poor data governance, quality...

Four elements to consider when selecting the right retail media network for your advertising efforts

In today’s rapidly evolving digital landscape, Retail Media Networks (RMNs) have become an essential component of the modern advertiser's strategy. During a recent webinar with...

The holistic measurement puzzle: Navigating the complex landscape of Marketing ROI

Measuring and optimizing marketing ROI is a challenge for many companies, with 70% of marketing executives struggling to do so effectively.

How does generative AI create more personalized marketing?

Generative AI personalizes and optimizes marketing strategies, signifying a decisive turning point in customer engagement and campaign performance. Here's a look back at what Hanan...

Framework Solutions: Empowering Clients for Seamless AI Governance Compliance

Explore our 4-step framework for building a strong AI governance foundation while ensuring compliance and maximize the benefits of AI for your organization. This is...

AI powered pricing strategies in the property sector

Build-to-rent (BTR) buildings represent a fast growing trend in the real estate sector, characterised by properties specifically constructed for long-term rental rather than sale. These...

Think with Google – How the Egyptian tourism authority used AI to measure the real impact of their ad campaigns

One of the biggest challenges travel marketers face today is measuring the real impact of their ad campaigns. That’s because most travellers book their holidays...

Consumer data collection in China: How can brands learn what they need to know?

The most common question people ask Edouard de Mézerac, Artefact APAC CEO, is what kind of data a company or brand can access about consumers...

AI and Competitiveness: Five Predictions for Retail by 2030

Jérôme Petit, Managing Partner & Global lead Retail at Artefact, examines the uses of AI to see how it will serve retail by the year...

Opening Speech: AI in Financial Services: Key Market Trends and Insights for 2024 by ARTEFACT

Key learnings from the opening speech by Joffrey Martinez, Partner & Global Financial Services Lead at Artefact, on AI in Financial Services: Key Market Trends...

SCOR & SOCIETE GENERALE at AI for Finance by Artefact - Managing Data Management: Challenges in a Fast-Evolving AI Landscape

Key learnings from the panel discussion with Antoine Ly, Chief Data Science Officer at SCOR, Christophe Tummers, Group Chief Data Officer at Société Générale, and...

ODDO BHF & INDOSUEZ WEALTH MANAGEMENT at AI for Finance by Artefact - AI for Private banking & financial services

Key learnings from the panel discussion with Laure Lesage, Chief Data & Digital Officer at ODDO BHF, Lydie Percier, Chief Innovation Officer at Indosuez Wealth...

SOCIETE GENERALE & ARTEFACT at AI for Finance by Artefact - AI Strategy for Société Générale

Key learnings from the discussion between Christophe Lattuada, COO of Global Banking & Investor Solutions and Group Executive Sponsor for AI at Société Générale, and...

BNP PARIBAS & ARTEFACT at AI for Finance by Artefact - Transforming commercial banking with AI

Key learnings from the discussion between Pierre Ruhlmann, Chief Operating Officer French Retail Banking at BNP Paribas, and Joffrey Martinez, Global Financial Services Lead at...

BNP PARIBAS, GISKARD, MISTRAL AI & GOOGLE CLOUD at AI for Finance by Artefact - AI Language Models for businesses across customer support

Key learnings from the panel discussion with Hugues Even, Group Chief Data Officer at BNP Paribas, Matteo Dora, CTO at Giskard, Guillaume Bour, Head of...

CREDIT AGRICOLE at AI for Finance by Artefact - AI at the Heart of the Group's Strategy

Key learnings from the discussion between Aldrick Zappellini, Group Data Director & CDO at Crédit Agricole Group and Alexis Baufine-Ducrocq, Partner at Artefact.

BNP PARIBAS at AI for Finance by Artefact - Unveiling the hidden potential of AI

Key learnings from the keynote by Adrien Vesteghem, AI Program Director at BNP Paribas, on unveiling the hidden potential of AI.

IBM, CREDIT AGRICOLE & BNP PARIBAS at AI for Finance by Artefact - Generative AI, a new lever for operational performance

Key learnings from the panel discussion with Anne-Gaëlle Chasles, Vice-President IBM and Managing Director Financial Services at IBM, Emmanuel Sardet, Deputy Group CIO, and Group...