MEDIA SERVICES
Display & Programmatic
Delivering display and programmatic’s advertising excellence.
Trading, Engineering, Data Science.
Our approach to programmatic brings together programmatic trading, data engineering, and the application of data science to deliver true multi-moment digital marketing maturity.
Our Programmatic teams are made up of:
- Programmatic traders, who are experts in campaign management and optimization.
- Data engineers, who connect and build ad tech architectures that enable the most advanced forms of execution.
- Data scientists, who work with our programmatic traders and use machine learning to deliver insights, predictions and recommendations that would be impossible for a human alone to achieve.
Achieve measurable results from programmatic
The present-day path users take is intricate and disjointed, with multiple touchpoints across different channels, making attribution and measurement challenging.
Support implementing accurate measurement and attribution to enable you to:
- Monitor the full-funnel journey of every user.
- Accurately assign value to each display action.
- Drive business growth.
Get custom bidding algorithms tailored to you
Every business is different, and your programmatic should be unique.
Create custom bidding algorithms to support unique business needs.
Our best-in-class custom algorithms are built into your Google Marketing Platform (GMP) stack for full ownership of data and tech.
In our experience, custom algorithms outperformed standard bidding strategies by an average of 20-40%.
Key partnerships
We are the first and only agency in Europe to be both GMP (Google Marketing Platform) and GCP (Google Cloud Platform) Certified and Reseller.
Our key differentiating factor as a GMP reseller for DV 360, CM 360 (and SA 360) is our full transparency in costs and fee structure making sure your budget goes to media buying. Our GMP reseller model is created to help you with what you need in your organization. This could be full programmatic media buying by Artefact, a hybrid system where we work together or a self-service model where we support you with training, support and innovation.
We’ve accomplished this by uniting digital marketing experts and engineers in a single space.
This empowers us to provide cutting-edge use cases and programmatic advertising that require expertise in both fields.
